Other Expertise
Digital Services Product Design
David has developed several global hit products from a blank piece of paper working from customer pain point and gaps in the market to developing prototypes and market winning MVP's. Adept at applying an agile methodology to design and test digital products prior to scaling. Proficient in varied testing methodologies such as conjoint, focus group facilitation, A/B testing and multi variate testing.
Subscriptions Management
David has deep experience in both product and marketing in large subscriptions businesses having been the global business owner for Microsoft's Xbox Live with over 20 million subscribers, and the lead business owner for the initial design of Xbox Game pass with over 35 million subscribers as well as leading subscription roles with American Express and Talk Talk telecoms.
Digital Acquisition, Retention & Upsell
Operational experience for all marketing functions from acquiring customers, upselling to drive ARPU, retention management and market research. Adopting a data driven approach, leveraging the latest digital tools and platforms to optimize product discovery, traffic and conversion.
AI Marketing
We are a member of the Marketing Artificial Intelligence Institute and certified in AI piloting and scaling. We have access to the latest AI tools and practices and have supported starts ups in the Middle East on AI adoption in their product design and marketing programs as well as advising on an approach to integrating AI into marketing functions to realize productivity gains and marketing ROI.